Are you interested in the blogging business and wondering how to start a fashion blog and make money from it?
Whether you want to start a blog for your fashion business or you want to enter into the blogging business to earn online, then you’re on the right track.
Also, If you’re a complete newbie in the world of blogging and have no idea what fashion blogging is all about or how you can start blogging and become a successful online entrepreneur, then this comprehensive guide will teach you all you need to know about starting a fashion blog at the comfort of your home, without stressing yourself on a lot of details.
Having cleared that, let’s dive right in
Before we head on to the shortest and fastest route to starting a fashion blog, you should first understand what exactly a fashion blog is.
So What Is A Fashion Blog?
Ordinarily, blogging is online writing. It involves journaling your thoughts, knowledge, and expertise in such a manner that also enables your readers to interact with you by sharing their experiences and views through the comments section of your post.
Fashion blogging involves creating fashion-related content. That blogging is all about writing doesn’t mean that visual content is not necessary for the body of your post. For instance, if you are to create content related to women’s wear and fashion accessories like we did here, you would need pictures to illustrate your content.
If writing is your hobby and you also have good fashion taste, then you can venture into the fashion blogging business and find it natural to relate with. However, a hobby alone doesn’t guarantee that you would succeed in monetizing your blog.
As we advance in this article, you would get to understand the different ways that you can monetize your blog. But before that, you would have to set up a blog.
How to Set Up a Fashion Blog
Blogging platforms are software that enables users to write and publish content on their blogs. They are also useful in adding themes, designs, and layouts to your blog.
You can set up a blog on blogging platforms like WordPress, Tumblr, Wix, and Blogger.com; for free. The downside here is that since you got the blog as a freebie, you won’t make money much from it since you don’t have full control of the blog. You can’t even earn money from Ads on a free blog.
While this is also risky, I wouldn’t advise that you do such. I would only recommend free hosting on a blog if you are trying to figure out how to use a blog before you go into it professionally.
To take up fashion blogging as a full-time career, you need to invest in a good domain name and a paid hosting plan.
You can select your preferred plan from any of the sites listed above as they all have good options for design and monetization, but again I would recommend you go with WordPress. This is because WordPress has easy-to-use plugins and is very affordable. You can register a domain on WordPress for $14.99 per year.
A Step-By-Step Guide on How to Start a Fashion Blog with WordPress
1. Choosing a niche for your blog
First ask yourself what you want to blog about, the brand voice you wish to use, and how best you can deliver quality content to the best of your abilities.
In your research, you have to select a niche in the fashion world that best suits you. Even in categories like women’s fashion outfits, men’s clothing ideas, and children’s wear; there are lots of diverse topics you can create around them. In women’s fashion outfits, smaller niches you can choose from our women’s bridal wear, official clothes for women, women’s casual clothing, and so on.
Though this may seem restrictive and I know that there may be other topics you wish to explore, selecting a niche and honing your skills there is more productive than trying to be a master of all fashion forms.
To select the perfect niche for your fashion blog, you have to identify your core style
Do you prefer vintage fashion or Gothic styles? Are trendy fashion styles your strong foot? Based on gender and age, is your core style women, men, or kids?
Regardless of the niche, you feel you prefer, you also have to find out if you can easily blog in that niche. To do this, make a mental note of at least 10 blog content ideas on your chosen niche, if the ideas come naturally to you, then it would be easy to generate content on that niche. If not, then you need to rethink that niche.
Why choosing your niche and style is very important when you want to start a fashion blog is that you already have thousands of competitors in the fashion blog marketplace, and the only way to stand out from the crowd is to create highly targeted and unique content for your audience in a selected niche.
When you have chosen a style for your fashion blog, you have to find ways to make your style unique and extreme. Look up top fashion blogs in similar niches as you are. Find out what you can do better from what they are already doing.
However, if you’re done with learning how to start a fashion blog and you can afford to recruit other writers for your blog, then defining your blog as a one-stop fashion blog is a good idea. Just make sure that your content is informative enough to grapple the attention of your readers.
How to Do Research For Contents on Your Fashion Blog
Because there are lots of other fashion bloggers on the internet like you, you would want to carefully do topic research that is guaranteed to earn you money.
In doing this, you have to first understand what your audience wants, the kind of topics that grabs their attention, what drives traffic to your blog post, why this is so, and how you can reverse engineer the same strategies from other top-notch fashion blogs on your blog.
2. Choosing a domain name for your fashion blog
After you’ve settled on the main topic and style for your blog, the next thing to do is to figure out a domain name. You can choose a name for your blog using a blog name generator or thesaurus. You can use alliteration and rhyming words to come up with an interesting and creative name for your blog.
3. Selecting a web hosting service
WordPress as a blogging platform is meant to help you with publishing content whereas web hosting services help to store data and files from your blog online.
Once you’ve got a name for your blog, you need to install the WordPress software and select a hosting service. These servers of web hosting services make sure that your blog contents and files remain online. Web hosting removes the chances of “Error – 404” or “Page not found” from your blog.
If you’re learning how to start a fashion blog for the first time, I’d strongly advise that you don’t waste your time on free web hosting. The thing here is, if the freebies disappear, all assets and contents on your blog go with it.
Some newbies would still go ahead with the free stuff because they don’t want to pay for a hosting company, so I’m putting it to you now if you fall in this category: Never look at a free hosting option if you really want to retain control and ownership of all your blog contents.
Bluehost is one very affordable web host. Below are the subscription plans for shared web hosting services on Bluehost.
Bluehost features an easy solution to installing WordPress and a user-friendly administrative panel for your server.
You don’t need any other tutorial on the use of websites and servers once you’ve gotten hold of your Bluehost log-in details.
You only have to login into WordPress under the “My Sites tab”, click on create site, then enter the name of your fashion blog. After that, click on next and choose your domain name from the drop-down menu. Select “Next” to start installing WordPress. You would receive an email with your confirmation link. Once you log in, you would have successfully launched your fashion blog and installed WordPress on Bluehost.
4. Optimizing your WordPress with the right theme and plugins
After completing your WordPress installation, you have to install a WordPress theme to make the blog look amazing.
There are lots of free themes on WordPress that you can choose from, however, you can look up the best fashion themes on the collection from the premium themes. Since fashion deals more with visuals, you need to choose a theme with cool and unique looks.
Astra and Divi are two very appealing themes you can start with for free. Their premium plans also have better features and functionalities that you can add to your blog post.
A customized WordPress theme easily reflects your style. It is also a unique way to design your fashion blog. Here, you have the choice to come up with your signature logo, color palette, unique font options, and blog post layout.
After you’ve settled on the color settings for your blog, you would want to set up the background work of your site. This is where your WordPress plugins come in handy. They help to ensure that your site loads quickly and your readers have a wonderful reading experience.
Some of the basic plugins that are essential for every WordPress site include:
Jetpack offers advanced security and site functionality features
This is the plugin that evaluates the SEO and readability details of your articles. It helps to optimize your SEO and traffic on your site by giving you a checklist of your SEO performance. You can make use of Yoast SEO, All In One SEO, or Rank Math as your SEO plugin.
Social Share Buttons Plugins
There are lots of social media sharing plugins that you can pick from if you want to easily share your posts online. It is advisable to choose buttons that match your customization options and themes. Simple Social Icons is great and doesn’t impact the loading time on your blog.
This has display options for your styles, images, popups, and grid layouts. Envira Gallery is a good Gallery plugin for fashion bloggers. Image compression plugins like EWWW, Optimole, or Image Optimizer help to reduce the loading time of images on your site by compressing them before they are uploaded.
To view the stats of your website including where your traffic is coming in from, site visitors, most visited pages on your blog, how to boost traffic, and increase conversions on your site, you have to install a Google Analytics plugin.
Now your blog is fully setup, the next on how to start a fashion blog is to create content
5. Create a content calendar for publishing contents
For your fashion blog to stand out among your competitors, you need to consistently create valuable content. Fashion contents require the use of high-quality and unique images. You should create a content calendar to help you develop a consistent publishing schedule.
Before you create any content for your blog, you must set up your main menu and core pages. The core pages to add to your fashion blog are the “About Page” and “Contact Page”.
To add these pages, simply login to WordPress, select “Pages” from the menu, and click on “Add New”. Enter the page title and content of the page, and then publish.
Content Ideas for Your “About Us” Page
On the about page; talk about yourself, and why your readers should trust you. Talk about what your blog is all about and include details on how your content can be helpful to your readers.
Content Ideas for Your “Contact Us” Page
The contact page is meant to enable your readers to connect with you. Add links to your social profiles so they can easily reach out to you.
After you have published the pages, you should create a menu tab so your readers can access your pages at ease. To add pages to your main menu on WordPress; click on Appearance, then Menu, after which you enter the name of the menu (e.g. “Main Menu”). Select “Create Menu”, add pages and menu items, then click “Save Menu”.
Now your core pages are settled out, it’s time to write your first fashion blog post. You might be anxious to draft an article and publish it immediately after your site goes live, but I would strongly advise you to desist from doing that until you’ve planned when and how to publish your next content.
This content schedule should be mapped out based on the following:
The frequency of your posts
How often you need to publish content should not undermine the quality of articles and posts you need to create. If posting an article every day would mean that you would be dishing out less than average content then you should reconsider that schedule.
A once- or twice-in-a-week post may be a favorable alternative for you.
When should you create high-value content?
Now, don’t get me wrong on this; of course, all the content on your blog should be of high quality, BUT, once in a while, you should go out of your way to create really valuable content. Take for instance, if your regular everyday posts used to be between 1000 – 2000 words, you can decide to publish an article of 3000 – 5000 words at least once a month.
This high-quality content can take the form of informative posts, How-to guides, and the likes.
6. Promote your blog contents
Blog content promotion is one of the basic things you need to know when learning how to start a fashion blog. Fashion blogs can reach out to a wide range of audiences through SEO, Email Newsletters, and social media.
How to Create Fashion Contents That Rank On Google Using Basic SEO
Search Engine Optimization – SEO is one easy way to drive traffic to your blog and rank among the top searches on Google search results.
Let me be honest with you, you’ve learned all about how to start a fashion blog is not a guarantee that you would succeed in it. If your posts aren’t ranking on Google even when you’ve created high-quality content, you may feel like you’ve failed.
Trust me I’ve been there before and I certainly don’t want that for you either. That is why I have selected this guide that fully details how you can optimize your website for search engines, to help you through your fashion blogging journey.
Promoting Your Blog Contents on Social Media
Your “Social media share buttons plugin” is what you should use to easily market your fashion blog on social media. With those buttons, you can conveniently share your posts on your social media channels.
Social media marketing is one of the important skills you should hone if you’re learning how to start a fashion blog. Instagram is the most preferred social media platform for fashion blogs because they optimize the picture quality of your posts.
For better strokes at success on your blog, you should build a social media strategy and organize marketing campaigns. You can also boost your articles using Instagram and Facebook Advertising, though this comes with a budget.
An Instagram feed plugin like the Smash Balloon Instagram Feed Pro helps to easily customize multiple Instagram feeds using the right hashtags and layouts for your fashion blog. The free plan also covers lots of options in case there are not enough provisions on your budget to pay for another WordPress plug-in.
Making Use of Email Newsletters for Traffic Generation On Your WordPress Site
You can insert a popup menu where your site visitors can drop their emails and get details on when your next content goes live. They also help you develop better relationships with your site visitors and sustain a stream of the ever-visiting audience on your blog.
7. Monetize Your Fashion Blog
How do fashion bloggers make money?
Though blogging is one of the easy and legit ways to make money online, it is not a get-rich-quick scheme. It requires patience and great expertise in some specified skills, so don’t be discouraged if you don’t see thousands of views on the content you make in your first month.
Most successful blogs you see around did not start bagging so much cash in just a few days. Sometimes, it may take between 6 months to a year before you start earning a little income. Some blogs spend years before a stable income is built. To have your site indexed by search engines and start earning money, you need to build an audience and traffic on your blog. You can do this with a strategy that keeps your blog right on track with quality posts
Some of the ways you can make money from your fashion blog include:
You can display ads with Ad networks like Google AdSense, which offers pay-per-click advertising. Even if you’re just starting on fashion blogging, you can make money with AdSense.
This is where you sell other people’s products and earn a commission from your sales. You can sign up as an affiliate for top fashion brands and earn money when people buy a product using your affiliate link.
Signing up as an Amazon Affiliate is one quick way to get paid for selling products like clothes and fashion accessories on your site, even as you’re learning how to start a fashion blog.
Advertising through banner ads and sponsored posts
With the audience you would have established on your blog over time, you can sell advertising spots on your site. Learning how to start a fashion blog is one step, but placing the right Ads that would not look robotic to your readers is an even bigger step to monetizing your fashion blog.
A little tip here is to sell advertising spots only to brands that your audience would love.
Promoting your fashion products and physical store on your blogs
You can promote branded products for startup fashion agencies or establish a marketplace where you can offer dropshipping services through your blog. If you can, you should venture into the fashion business wholly and direct customers to buy your products in stock.
Creating and selling digital fashion products and services
Some of the digital products you can market through your blog are fashion ebooks and magazines. If you are a fashion designer, you can sell your creations using the eCommerce plugin. You can also offer fashion consultancy services if you have a good eye for fashion specs.
How Do I Create Fashion Contents When I Don’t Have a Fashion Business or Marketplace to Sell To
That is a very common question, and I won’t be surprised if it popped up in your head too.
All you have to do is to do your research; select a topic, then write useful and informative posts on that chosen topic. You can draw inspiration from other fashion blogs you know.
There you have it; all you need to know on how to start a fashion blog
A quick recap on all we have detailed above on how you can start a successful fashion blog: Set up a fashion blog domain with WordPress, Select a niche for your fashion blog contents, Select a domain name for your blog, choose a web hosting service, Optimise your WordPress site using themes and plugins, create a schedule for publishing contents, Promote, and Monetize your blog.
You might still be having doubts if you can succeed as a fashion blogger but I want to assure you that if you implement all that I have detailed above, you are sure to make legitimate money through fashion blogging.